A website has become an essential tool for today’s brands, without a doubt, a digital presence is essential in such a competitive market. Of course, the dynamics of sales and customer acquisition has one of its bases in the digital presence of the brand, therefore, having an efficient website is very important. In this sense, web design has become more in demand due to the need of businesses and companies to strengthen their digital presence. Now, it is convenient to clarify precisely what is the role of web design in the web creation process.
What is the function of web design?
Many companies or businesses underestimate the importance of web design in the process of creating sites. Also, they may have the idea that web design is limited to shaping the visual features of a website, which is completely false. Web design is quite broad in terms of features.
Structure the website
Next, we will detail some of the most important functions of web design:
A website must be efficient for the satisfactory navigation of the user. Beyond the aesthetic issue, it is important to have a good distribution of elements that offers quick responses to the user’s needs.
Well then, web design contemplates the process of planning the structure of the website. In this way, you can guarantee that each element occupies the most appropriate place based on its importance and the user’s need.
Both the information, advertising and images must be well placed to keep the user attached to a hierarchical order that leads him exactly to what he is looking for and does not result in confusion.
Of course, the structure of the site is chosen based on different criteria that are in charge of the web designer. Depending on the type of site that your company or business wants and the objectives that you seek to achieve with the site, the web designer may consider ordering the elements in one way or another.
choose fonts
The typography of the site is important, an incorrect typography can generate a bad user experience and give a message that does not correspond to what the brand seeks to convey. So, choosing a good font is essential to give users a good experience. To begin with, typography has an aesthetic purpose, it conveys certain messages of the brand image. So, the most convenient thing is to choose the one that suits the brand in terms of concept. Not only that, typography is one of the most useful tools that web designers have to prioritize content and highlight what is most important. In this way, web design can locate the user through the site just by using the correct typography. So, as we have described, the process of choosing the typeface is important and the designer also takes care of this. In our blog you can find different tips to choose the ideal font for your website.
Choose visual resources
The visual resources, including images, icons and others, are important to reinforce all the written content of the website. So, the process of designing a website contemplates giving the site a visual identity that includes choosing the images to use.
Of course, the images to be used must correspond to the concept of the brand. In this way, the web designer has the ability to recommend the type of images that best suits the site that the brand seeks to have, according to its objectives and the purpose of the web.
Not only that, the web designer can also choose the images for their technical characteristics, not only for their aesthetics. Thus, he has a clear idea of how to optimize the images to improve the speed of the site load, also, he focuses on finding images that are a suitable size for the place they were destined for in the planning.
In short, web design seeks to give you the images that best suit the site in aesthetic and technical terms. In our blog you can get some tips to choose the best images for your website.
Plan and disseminate campaigns
Websites are not static, of course, they evolve over time as the brand image is renewed and including resources to its concept. So, the brand’s website must be consistent with the changes in the concept, as well as with the new campaigns that the company or business generates.
In this sense, the web designer is in charge of updating the website to keep it current with the most current web experiences that other sites with similar characteristics can offer.
So, in the process of generating and planning a brand’s marketing campaigns, the web designer has an important voice as he or she is the one who must materialize the intentions of the strategy into an attractive and efficient visual concept for the web.
In any case, web design is an essential factor in the process of executing the marketing strategy of any brand. For this reason, it should be given the importance it deserves.
Application of usability and accessibility
Web design applies fundamentals of usability and accessibility. When planning a website, the web designer is responsible for supervising that it meets the usability criteria that seek to give users a satisfactory experience when browsing the site, offering them a quick response to their needs.
Not only that, for web designers it is also important to generate sites that can be visited by different users, regardless of their physical, visual or technological limitations. That is, they seek to cover as many users as possible.
In short, a website must be adapted to different users and web design takes care of it. In addition, good web design is the best way to give users a satisfactory experience.
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